What is Visual Commerce?

Visual Commerce is the compelling new way to let customers explore your products as if they are viewing it in their home.

Using engaging web technology, Visual Commerce allows customers to configure, design and visualise your products in 3D and see the end result in their own living space with Augmented Reality.

Ecommerce has seen a dramatic shift from transactional buying to visual shopping experiences.

When trying to find the right product, consumers used to look at magazines and watch TV programs for inspiration, visit physical stores and speak to salespeople for education, and then read reviews to gain confidence before finally going online to buy.

The retailer’s website was the final destination of a long journey, offering a very transactional buying experience. By the time the consumer arrived at the site, they already knew what they wanted.

But technology is ever improving: internet speeds are getting faster, mobile devices are as powerful as desktop computers, the web is as capable as native applications and new technologies such as Virtual Reality and Augmented Reality are gaining adoption

Today, your customers experience more of their lives through their phone than ever before

And this includes the way they shop, which has shifted almost entirely online. They get inspiration from influencers on Instagram and TikTok. They build mood boards on Pinterest. They get their education and confidence from watching YouTube reviews and unboxing videos. These services provide a very visual way of discovering and learning about products, which consumers find so much more engaging and convenient.

But when shopping for home decor and furniture, the journey is still full of questions and anxiety.

Consumers cannot visualise what your products will look like in their living space, they cannot imagine how the product will work in their life.

We call this the imagination gap
"What is this going to look with the rest of my furniture and colour scheme?"
"I can't imagine what this will look like in my room..."
"If I buy this am I going to regret it?"
"This product looks beautiful in the marketing imagery, but is it going to make my bedroom feel cramped?"
Leading retailers have already realised that static transactional experiences are not doing enough to give people the confidence they need to buy.

They understand they need to bridge the imagination gap between the product page and their customer's life.
Tesla Configurator

Goodbye transactional buying.
Hello visual shopping!

It's simple, the old ecommerce game just doesn't work anymore.

Old way

Transactional Buying

Consumers used online retailers as the final destination of a long journey, having already decided on what to purchase.

Static 2D images, product descriptions and spec sheets
Customers get inspiration and trust from other sources before arriving
Transactional buying experience
New way

Visual Commerce

Your product pages help customers explore your products in 3D and view in their living space with AR.

Product exploration in 3D and Augmented Reality helps
Inspirational, educational and gives confidence to purchase
Visual shopping experience

Visual Commerce

Visual Commerce allows website visitors to bridge their imagine gap by allowing them to configure, design and visualise your products in 3D, and see the end result in their own living space with Augmented Reality.

Take your products to the third dimension

Showcasing in 3D allows your customers to explore your products in depth, giving them a deeper understanding and higher confidence.

Beyond 3D: Augmented Reality

Augmented Reality allows your customers to visualise your products in their actual living space.

Configuration & Design

Despite its name, Visual Commerce goes beyond simple visualisation - your customers can choose and visualise the right size, colour and preferences to ensure it's exactly right for them.

Search Pivot